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Citizen Brand

About Citizen

About the site

Welcome to the Middle East official Online shop of Citizen Watches, now you can purchase your favorite Citizen watch at your comfort and rest assure that you have purchased a genuine product. The site offers a wide range of products with easy browsing experience and detailed information to make the right choice. This Website is operated by Citizen Watches Gulf Co. in collaboration with their appointed distributor in the Middle East. Although the website can be visited from anywhere but the service will be provided only in UAE, KSA, Bahrain and Oman. Please read the Terms & Condition and Privacy Policy before starting to use the website

About Citizen

Since its foundation in 1918, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. As a "citizen" of the world, we make it our responsibility to help cultivate a culture of positive change and ongoing evolution through our craft. We take this mission seriously and eagerly welcome what the future may bring.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process that extends from creating a watch's individual components to its final assembly. It's an artisan's approach to watchmaking based on pushing forward the boundaries of technology and leveraging our experience to explore new possibilities.

Our 100-year history of world's-firsts includes such watchmaking innovations as radio-controlled and satellite-synchronized timekeeping. Another pivotal technological was the development of a revolutionary light-powered technology — Eco-Drive. CITIZEN pioneered this technology well ahead of other watch manufacturers as early as 1976. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to replace batteries, which made it especially beneficial to areas where specialist batteries were not obtainable. This advance democratized the joy of wearing and using CITIZEN watches, thus making the experience even more memorable for all citizens of the world.

CITIZEN continues imagining what the future will bring, as well as improving on today's breakthroughs. All these activities are based on our belief that "For each of us at CITIZEN, now is the time to start to make the world better." These are the visions behind and our new brand statement, "BETTER STARTS NOW". Building further on our achievements, we will keep pushing boundaries for tomorrow so that more customers everywhere can wear superior watches.

Eco-Drive

Eco-Drive is CITIZEN's proprietary technology that powers watches using any natural or artificial light source. It drives the watch by incorporating a solar cell that generates electricity from captured light. Surplus electrical energy is stored in a rechargeable battery. This mechanism has earned an ecologically friendly reputation:

  • Eliminates the need to replace batteries
  • Incorporates a rechargeable battery that does not use harmful metals
  • No toxic substances used in manufacturing process

#BETTERSTARTSNOW

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